Command Alkon, one of the largest SaaS providers to concrete suppliers around the globe, is at a messaging crossroad.
The tried and true methods behind running a concrete business, often handed down by family members, are no longer enough to keep up. As a direct threat to this generational knowledge, Command Alkon has made earning the trust of the industry its main priority.
In my 3 years as the company’s Content Developer, I’ve led content direction to push this main priority, as well as:
Brand rebuilding after years of being known for inadequate customer support
Introducing AI-powered tools to a world where customers still rely on spreadsheets
Providing organic sales enablement
What separates me from other content managers is my ear to the ground. How close I am to our company’s collective mission. How I anticipate our audience’s interests beyond the obvious ones. How I understand to create content paths rather than dead ends. How I’m aware of the impression my work gives not just in sales enablement, but to people who are discovering Command Alkon for their first time.
By the Numbers
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Since starting, I’ve organically grown Command Alkon’s LinkedIn following by 50% YoY, totaling 12,000+ new followers.
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I create, strategize, and analyze across LinkedIn, YouTube, Instagram, and Facebook. Much of the content I ideate is translated for our international accounts.
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Onboarded a 5th of our global company to a community I’ve created that provides teammates with packaged content and the knowledge to confidently grow their personal online brands. We meet monthly.
There’s always more to the story than what’s on the outside.
May is Mental Health Awareness Month, an important reminder that 1 in 5 construction workers struggle with anxiety, depression, or other mental illness. It’s also important to check in! In this people-first field, we are not alone.
How I Track Key Performance Indicators
Between all our platforms and profiles, there’s a lot to keep an eye on. Using Sprout Social, I created a unique tagging system that lets us pinpoint performance by content asset, product, contributor, campaign, and more. Ahead of all that, I coordinate when each post will go live and collaborate with my team weeks in advance on our content map.
